AiRich - young artist who is active as a portrait photographer, a creator of short videos and animation videos. In one word: Visual Artist.
"According to the people who surround me, my photography can work safely in the category of "afrofuturism". This has mainly to do with the style, the spiritual aspects that others link to my work. I see this as a great compliment, because my style was first developed by an optimistic philosophy that whatever is inside of me can come out. I welcome it, as it is an expression and reflection of my lifestyle, taste, who I am and how I see the world. One of the most recognizable landmarks in my work is that I only make use of Black models, whom in the first instance are not the ideal beauty image requirements in western photography. My approach is conceptual and in the opposite direction, of western photography. Often with a specific story [traditional and non-traditional] or message that I want to say the story is often in the expression, the styling or setting. Most times the story alone is a non-theatrical physical positioning of the model. Whatever comes out, it is always and expression of the culture, myth and reality of the Black peopleâ€™s truth."
(AiRich on Afropunk.com, 2014)